Salt Bae | June 21, 2021 3:18 AM | Hang Bona
Singapore’s Temasek and Britain’s Metric Capital have bought into Nusr-Et steakhouse owner Dream in a deal valuing the Turkish firm at $1.2 billion.
Nusr-Et was made famous by butcher-turned-social media star Nusret Gökçe, who went viral under the nickname “Salt Bae” in 2017 after posting videos of himself salting meat.
Salt Bae’s distinctive cobra-like maneuver earned Gökçe more than 12 million Instagram followers and has helped launch Nusr-Et restaurants in the Middle East, New York, and Miami.
Doğuş Restaurant Entertainment and Management (Dream), which has a presence in 170 locations in 12 countries, said on Monday state-owned Temasek Holding and Metric Capital had paid $200 million for a 17 percent holding.
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