Animals | July 18, 2021 2:36 PM | Hang Bona

To prevent car accidents, Finland is painting reindeer antlers with reflective paint

Driving at night can be risky, especially if there are wild creatures in the area.

When you’re speeding down the road, it’s nearly difficult to see one in your path until it’s too late.

This is a problem in Finland, where an estimated 4,000 reindeer die each year as a result of automobile accidents, resulting in $18 million in damages, It’s past time for someone to take action.

The Finnish Reindeer Herders Association was encouraged to come up with a solution, and one of the most basic yet ingenious was to spray the animals with reflective paint.

It’s effectively the same as putting a high-visibility garment on the animal in the hopes that it would glow when the light strikes it, making it easier for a driver to detect them.

“At the present, the spray is being tried on fur, but because antlers are visible from all sides, it may be much more effective,” said Anne Ollila, head of the Reindeer Herders Association.

“The antlers sparked worldwide interest and were the best campaign to date, according to the organization, “There are certain issues with durability and utility, but the product is still being developed.”

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